- Health insurance
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
The role
Main tasks and responsibilities
Performance Architecture
- Build measurement across paid, organic, email, local, national, and partner channels
- Ensure consistent measurement and analysis on customer base, including new customers, recurrent ones as well as lost ones (churn) in accordance to Group standards
- Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost
- Define what we measure, why it matters, and how it connects to business objectives
- Establish standardized reporting cadences for the team, leadership, and brand level stakeholders
- Extend measurement past top line revenue to include price, mix, and margin
Pricing and Margin Analytics
- Analyze revenue, volume, price, mix, and margin across products and services for all three brands
- Build the business case for recommended pricing guidance, price increases, surcharges, and promotional structures
- Track adoption of pricing guidance across the system, identify where it lands and where it does not, and recommend corrective action
- Quantify the revenue and margin impact of promotional offers and national campaigns, not just the lead volume they generate
- Monitor competitor pricing through structured benchmarking, public disclosures, and other market sources
- Partner with Finance and the Revenue and Pricing team on variance analysis against Budget and Forecast
Strategic Insights and Recommendations
- Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns
- Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, pricing, and priorities
- Develop scenario modeling and forecasting to pressure test plans before we commit resources
- Translate data into formats that non technical stakeholders can act on immediately
- Support the yearly target creation and related recurrent measurement as far as the customer analysis is concerned
Cross-Channel Initiative Tracking
- Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans
- Monitor health in real time, flag risks early, and propose corrective actions proactively
- Ensure every program has a documented post mortem, building institutional knowledge the team can reference
- Synthesize cross channel performance to identify compounding effects, cannibalization, or blind spots
Cross-Functional Partnership
- Partner with IT and BI on data infrastructure, reporting systems, CRM integration, and attribution tooling
- Work with Finance on ROI modeling, budget forecasting, margin analysis, and Advertising and Development fund analysis
- Coordinate with the Group Revenue and Pricing team so US analysis feeds and aligns with international reporting
- Manage the performance relationship with outside media agencies, hold them to KPIs, and evaluate spend effectiveness
- Collaborate with field marketing so local programs are measured and optimized alongside national efforts
Revenue Intelligence and Market Context
- Build competitive benchmarking into the performance rhythm: share of voice, positioning, pricing, channel effectiveness
- Run recurring customer base analysis across brands and markets covering acquisition, retention, and portfolio dynamics
- Integrate external signals such as industry shifts, platform changes, input costs, and economic conditions into recommendations
- Support executive presentations and board materials with narratives linking marketing and pricing decisions to growth
- Identify emerging channels, technologies, and tactics worth testing based on performance potential
Team Enablement
- Coach team members on shifting from activity reporting to outcome based accountability
- Develop templates, dashboards, and playbooks that raise the performance maturity of the marketing organization
- Establish and document testing frameworks including A/B, multivariate, and holdout as standard operating procedure
How we measure this role
METRIC
WHAT IT LOOKS LIKEROI Visibility | Leadership has a clear, trusted view of marketing return across all channels and brands at any given time
Margin Visibility | Revenue performance is understood alongside price, mix, and margin, not in isolation from them
Insight-to-Action | Recommendations are delivered proactively and adopted into planning within the same quarter
Pricing Adoption | Pricing guidance is supported by a defensible business case, and system level adoption is tracked and reported
Initiative Accountability | Every active program has defined KPIs, a measurement plan, and a documented outcome
Cross-Functional Alignment | IT, Finance, Revenue and Pricing, and agency partners operate from shared data and aligned priorities
Revenue Attribution | Marketing credibly demonstrates its contribution to franchise level revenue growth
Team Maturity | Team members consistently frame their work in terms of business impact, not activity volume
What you bring
- 5 to 8 years of progressive experience across marketing performance, revenue or pricing analysis, growth strategy, demand generation, commercial finance, or marketing operations
- You have built performance measurement frameworks, not just inherited and maintained them
- Strong command of attribution modeling, marketing mix analysis, and ROI based decision making
- Working knowledge of pricing and profitability drivers, including price and mix analysis and margin impact modeling
- Experience working cross functionally with IT, BI, Finance, and external agencies as a strategic partner
- Advanced proficiency with Excel or Google Sheets and confidence working with large, multi source datasets
- Advanced proficiency with analytics and visualization platforms such as GA4, Looker Studio, Tableau, Power BI, or Qlik, plus CRM and marketing automation tools
- Ability to distill complex data into compelling narratives for executive and non technical audiences
- Comfortable in a PE backed environment where marketing is held to revenue accountability standards
- You move fluidly between big picture strategy and granular analysis without losing the thread on either
- Collaborative spirit, with appreciation of diverse perspectives
- Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions
Preferred
- Experience in multi location, franchise, or distributed business models
- Multi brand portfolio background
- Familiarity with franchise specific metrics: same store sales, new center ramp, brand fund ROI, local versus national spend optimization
- Experience supporting or analyzing pricing programs, including price increases, surcharges, or promotional pricing
- SQL or comparable data querying experience
- Experience managing or evaluating media agency performance
- Hands on familiarity with AI enabled tools for data preparation, analysis, and reporting, paired with sound judgment in validating outputs and sources
- Experience building or owning dashboards used by senior leadership or board level stakeholders
What we offer
- A vibrant international environment in a continuously growing company, with professional and personal development opportunities
- Extensive training and development opportunities within the group
- A multicultural organizational structure and team
- Team and individual performance based bonus up to 20% of your annual salary
- Highly competitive package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
- Hard work, collaboration, humanity, fun, and laughter. We are a small, driven, highly collaborative team that is fully invested in the success of our company and values contributions from each member
Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
At Fortidia, we empower businesses to grow through innovative marketing, print, and business solutions. As the parent company of leading brands like AlphaGraphics, PostNet, and World Options, we support entrepreneurs and organizations of all sizes with the tools, technology, and expertise they need to succeed.
Our approach blends creativity, data-driven strategy, and operational excellence to deliver meaningful results for our customers and franchise partners. We are passionate about helping businesses connect with their audiences, streamline their operations, and unlock new opportunities for growth.
At Fortidia, our people are at the heart of everything we do. We foster a collaborative, forward-thinking culture where ideas are encouraged, careers are developed, and impact is recognized. Whether supporting local communities or driving global initiatives, we are committed to making a difference—for our customers, our partners, and each other. We believe there’s a place for everyone to grow. Whether you’re just starting your career, looking for your next big opportunity, or ready for a change, we offer a variety of roles to match your goals.
Join our team and grow with us- We invite EVERYONE to apply!
(if you already have a resume on Indeed)
