All Jobs
All Jobs
Digital Marketing Specialist Hybrid - US

Digital Marketing Specialist

Full Time • Hybrid - US
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Flexible schedule
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Parental leave
  • Training & development
  • Vision insurance
  • Wellness resources
With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are a fast-paced bunch and openly collaborate across all departments. We take pride in doing our best work together and mostly we love celebrating our successes as a team.

As an established market leader in the Design, Print, and Shipping space we empower our network of owners to build upon Fortidia's demonstrated recipe for success and continuously push the creative boundaries for our end customers.

Reports to: Director of Digital Marketing
Salary Range: $65,000-$75,000

We are seeking a versatile Digital Marketing Specialist with a strong focus on digital marketing execution including content management, SEO, and digital advertising to support our Fortidia's brands with our marketing and digital presence. The ideal candidate is a quick learner who can effectively contribute to efforts to improve both brands’ digital presence, manage and enhance websites through SEO strategies and content optimization, implement digital advertising campaigns, and track and report on KPIs.

WHAT WE EXPECT OF YOU:

Strategy & Execution:
  • Conduct in-depth market research to understand target audiences, competition, and industry trends to inform digital marketing strategies and campaigns.
  • Execute integrated digital marketing campaigns tailored to the needs of each brand to achieve strategic objectives.
Content Management:
  • Oversee national website content to ensure it remains current and adheres to the needs of our target audience.
  • Utilize a basic understanding of HTML to perform precise updates and modifications, enhancing the user experience across our digital platforms.
  • Troubleshoot and fix HTML-related issues as needed.
  • Collaborate with content specialists and marketing specialists to integrate messaging across digital channels, including Google Business, websites, social media, and email.
SEO Content Optimization:
  • Conduct keyword research and implement SEO best practices to enhance website visibility and performance.
  • Manage online listings and off-site SEO efforts.
  • Collaborate with content specialists to guide content creation efforts and produce engaging, relevant content.
  • Monitor and analyze SEO performance to make data-driven improvements.
  • Quickly learn and adapt to new content formats and tools as needed.

Digital Advertising:
  • Craft and implement digital advertising campaigns that engage our target audience, with a focus on driving brand awareness, engagement, and lead generation.
  • Monitor ad spend, ensuring efficient allocation of resources to maximize ROI.
  • Analyze campaign performance continuously to refine and optimize strategies for greater effectiveness and ROI.
Presentations and Training:
  • Interact professionally and knowledgeably with key stakeholders and partners, serving as the primary point of contact for franchisees and vendors related to digital marketing programs.
  • Understand and address the requirements of marketing initiatives, presenting appropriate data and raising the digital marketing acumen of our franchise network.
  • Use your expertise to support the development of training materials and educate franchisees on the ever-evolving digital marketing space.
Analytics and Reporting:
  • Utilize analytics tools to track and assess the performance of website content, SEO efforts, business listings, and digital advertising.
  • Generate regular reports to evaluate the effectiveness of digital marketing strategies for brand awareness and lead generation. 
  • Communicate results and make recommendations for improvement to relevant internal stakeholders and our franchise network.
  • Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI.
  • Build and maintain digital marketing reports for key stakeholders.

WHAT YOU BRING TO THE TABLE:
  • Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
  • Prior experience in digital marketing, web content management, or a related role.
  • Basic understanding of HTML and the ability to make website updates independently.
  • Understanding of small business operations and franchise industry marketing is beneficial.
  • Quick learner with the capacity to adapt to new tools, technologies, and content formats.
  • Proficiency in SEO techniques and best practices with an open-minded approach to rapidly changing technologies.
  • Demonstrated ability to create and manage digital advertising campaigns that support strategic objectives.
  • Familiarity with web analytics tools for data interpretation, e.g. Google Analytics, Looker Studio, Power BI.
  • Experience with content management systems (CMS), website platforms, Yext, and Google Business Profiles.
  • Knowledge of SEMRush, AHrefs, or similar SEO software.
  • Excellent organizational and project management skills to manage multiple tasks efficiently.
  • Self-motivated and able to work both independently and collaboratively in a fast-paced environment.
  • Certifications in digital marketing or SEO, if available.
  • Familiarity with web development and coding languages (e.g., CSS, JavaScript) is a plus.
WHAT YOU CAN EXPECT OF US:
  • Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member
  • A commitment to professional development and support of your individual growth
  • An opportunity to make a deep impact and fully contribute to the growth of our organization
  • Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
  • Flexible start times and 1/2 day Fridays during the Summer and Winter months

This role will be posted until 12/30/2024

Flexible work from home options available.

Compensation: $65,000.00 - $75,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.

(if you already have a resume on Indeed)

Or apply here.

* required fields

Location
Or
Or

U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Form CC-305
OMB Control Number 1250-0005
Expires 4/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

 
Competitive compensation
Flexible scheduling
Career path development
Hard work, collaboration, humanity, fun, and laughter