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Marketing Director Franchise Development/RND Hybrid - US

Marketing Director Franchise Development/RND

Full Time • Hybrid - US
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Free food & snacks
  • Health insurance
  • Paid time off
  • Parental leave
  • Training & development
Job Purpose

The Franchise Development Marketing Director is a pivotal role in assisting the Retail Network Department (RND) reach its goals.  Marketing, SEO/SEM, content development, website enhancements, social media, and other activities all designed to increase quality leads for the Franchise Development team.

Duties and Responsibilities

The primary duties and responsibilities of the Franchise Development Marketing Director are as follows: Works under the supervision of the VP of Retail Network Development and manages the daily activities required for overall Franchise Development campaign execution across the AlphaGraphics, PostNet and World Options brands. He or she will collaborate with the HQ Marketing team on strategies, use of collateral/assets, design and other resources.

The Marketing Director has the marketing and brand management background to interpret sales goals and develop and execute marketing strategies that will achieve those goals. They will be a creative collaborator, and lead the franchise development marketing strategies to drive franchise leads and brand awareness across all three brands.

Responsibilities Include:

OVERALL LEAD GENERATION STRATEGY FOR ALL U.S. FORTIDIA GROWTH BRANDS

  • Plans and executes integrated marketing strategies that support the brands for franchisee recruitment. Directly oversees the go-to-market activities for Franchise Development.
  • Effectively leads marketing, communications, digital marketing, and design to deliver program goals, while fostering a collaborative environment amongst Franchise Regional Directors and the HQ marketing team
  • Develops and implements strategic marketing campaigns to increase franchise awareness and achieve annual RND revenue goals for the three brands.
  • Lead the way as we scale and refine our marketing approach including leading the go-to-market strategy, managing campaign budgets, and implementing new tools and processes.
  • Work with VP of Retail Network Development on annual budgets to achieve desired lead flow for each RND department 
  • Work with marketing team members and VP of RND to identify key marketing performance metrics. Develop regular reporting cadence and dashboards 
  • Development and coordination of semi-monthly candidate webinars
  • Coordination of in-market opportunity events
  • Management and marketing of franchisee Referral Programs
SOCIAL MEDIA

Update FACEBOOK, Linkedin, Twitter, etc. with relevant Franchise Development/brand posts.  Daily, weekly as appropriate.   Work with 3rd party consultant.

THIRD PARTY WEBSITES

Semi-Monthly review/update of all 3rd party franchise development/lead generation sites
Ensure photos are topical, current and relevant, investments, center counts, etc. are accurate

FRANCHISE DEVELOPENT WEBSITES

Weekly review/updates as necessary to the RND Franchise websites

SEO/GOOGLE AD WORDS (PPC)

Collaboration with 2 outside digital agencies for SEO/PPC strategies.  Review spend, recommend strategy, report results.

PUBLIC RELATIONS

Collaborate with outside agency on Franchise Development stories, placements, thought leadership, etc.
Semi-monthly calls with agency and VP of RND

SEMI-MONTHLY NEWSLETTERS

  • Develop content and design for 3 newsletters
  • Plan and execute semi-monthly delivery via Constant Contact or BMS Sky
  • Candidate newsletter (all active franchise candidates)
  • Broker newsletter (announcements, updates to all broker partners)
  • Resale Guide (listing of Current AG and PostNet centers for sale)

What You Need To Be Successful:

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
At least 7 years’ experience in marketing, campaign development, brand management, and execution in a fast-paced, high-volume environment (franchise experience highly preferred)
Strong marketing project management skills are essential. Must have at least 7 years’ experience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget.
At least 3 years’ experience working with paid media programs and managing the creative development of assets for those programs.
Excellent teamwork and collaborative skills and the ability to partner with internal teams.
Positive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candor. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly.
Ability to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audience.
Ability to work under pressure, meets deadlines, remain positive and calm, and supportive.
Proactive problem-solving skills
Proficient in basic Microsoft Office Suite programs, Google programs/apps
Experience in the Adobe Creative Suite is strongly preferred
Experience working with Project Management Systems and tools such as JIRA and Trello is beneficial.
Email campaign creation and execution experience, including knowledge of HTML & CSS, is a plus.
Requires approximately 10% travel.


What You Can Expect From Us:

Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member
A commitment to professional development and support of your individual growth
An opportunity to make a deep impact and fully contribute to the growth of our organization
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program
Annual salary range: $108K-$113K based on experience
Flexible start times and ½ day Fridays during the Summer and Winter months!

Organizational Culture

Fortidia is committed to maintaining and demonstrating our commitment to high ethical standards and compliance with the performance of the Company’s internal controls. Every employee is responsible to continually demonstrate this commitment through their words and actions. At least annually, our Human Resources Department circulates our employee handbook which contains corporate policies related to ethics and integrity. Employees are expected to timely review these documents, discuss any concerns with their immediate supervisor or Human Resources and return the annual signoff document(s) to Human Resources on or prior to the due date.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Open-space work environment
The noise level in the work environment is usually moderate.

Physical Requirements

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Direct Reports

This job has no supervisory responsibilities.

Flexible work from home options available.

Compensation: $108,000.00 - $113,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.

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Competitive compensation
Flexible scheduling
Career path development
Hard work, collaboration, humanity, fun, and laughter